Robin Eisenberg
Urban Decay Robin Eisenberg Eyeshadow Palette ($49.00 for 0.492 oz.) is a new, limited edition palette that included a mix of a rosier, warm-toned neutrals paired with four cooler-toned purplish-blue hues. The quality was all over the place with most shades being so-so and little being impressive but nothing being a total dud. The mattes were easier to work with than the shimmers, which tended to be drier/firmer overall.
Moonsand
Moonsand is a light beige with warm, yellow undertones and a satin finish.
- Medium coverage, somewhat buildable
- Moderately powdery, some sheering out
- Blended out easily but had fallout
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Zoeva Nighthawks (PiP, ).
- Too Faced Heaven (PiP, $16.00).
- Chanel Lueurs Ambrees #4 (PiP, ).
- Too Faced Peach Meringue (PiP, $16.00).
- NYX Kiss the Day (P, $4.50).
- NYX I Have a Headache (P, $4.50).
- LORAC Blanc (PiP, $19.00).
- Wet ‘n’ Wild The Night’s Quad #2 (LE, ).
- Smashbox Vanilla (PiP, ).
- Guerlain Coque d’Or #1 (DC, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Cl 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Zinc Stearate, Cl 77492 / Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Cl 77491 / Iron Oxides, Sorbic Acid, Tin Oxide, Cl 77499 / Iron Oxides, Silica, Boron Nitride (N294363/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Solar Storm
Solar Storm is a light-medium brown with warm, more rose-leaning undertones and a matte finish.
- Medium coverage, somewhat buildable
- Very powdery, prone to sheering out
- Blended out easily but had fallout
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Cl 77742 / Manganese Violet, Caprylic/Capric Triglyceride, Zinc Stearate, Cl 77891 / Titanium Dioxide, Cl 77491 / Iron Oxides, Silica, Cl 77492 / Iron Oxides, Cl 77499 / Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride (N294364/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Pulsar
Pulsar is a light peach with a pink-to-orange duochrome shift that was quite subtle.
- Medium, somewhat buildable pigmentation
- Slightly dry, thin consistency
- Could have applied more evenly, light fallout
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- NARS Outer Limits (LE, $25.00).
- Charlotte Tilbury The Dolce Vita #1 (PiP, ).
- Anastasia Gleam (P, $12.00).
- Viseart Prosecco (LE, ).
- BH Cosmetics Foil Eyes #6 (PiP, ).
- Viseart Moonstone (PiP, ).
- Fenty Beauty You Up (PiP, ).
- Natasha Denona Moonstone (59M) (PiP, $29.00).
- Give Me Glow Peach Glaze (P, $7.00).
- MAC All in All (LE, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Cl 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Calcium Aluminum Borosilicate, Talc, Zinc Stearate, Cl 77491 / Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Silica, Sorbic Acid, Tin Oxide, Boron Nitride (N294524/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Ion
Ion is a medium gold with moderate, warm yellow undertones and a metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well with dry brush
- Applied evenly and blended out well enough
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Pat McGrath Incandescent Gold 003 (LE, $25.00).
- MAC Born to Beam (P, $23.00).
- ColourPop Colors of the Wind (LE, $6.00).
- Chanel Codes Elegants #1 (PiP, ).
- Chanel Lumieres et Vibrations #2 (LE, ).
- Tom Ford Beauty Arabesque #2 (PiP, ).
- Charlotte Tilbury Green Lights #1 (LE, ).
- Natasha Denona Aurum (PiP, $29.00).
- Charlotte Tilbury The Rebel (2020) #1 (PiP, ).
- Pat McGrath Jubilee (PiP, $25.00).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Caprylic/Capric Triglyceride, Cl 77400 / Bronze Powder, Calcium Aluminum Borosilicate, Talc, Cl 77891 / Titanium Dioxide, Cl 77491 / Iron Oxides, Zinc Stearate, Calcium Sodium Borosilicate, Silica, Cl 77000 / Aluminum Powder, Sodium Dehydroacetate, Cl 77492 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Tin Oxide, Boron Nitride (N294361/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Mango Sun
Mango Sun is a light-medium coral-orange with strong, warm undertones and a matte finish.
- Opaque color payoff
- Lightly powdery but smooth, not prone to sheering out
- Applied evenly and blended out nicely
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Makeup Geek Summer Lovin (DC, $6.00).
- ColourPop Uncut (PiP, $4.50).
- Viseart Siren #3 (PiP, ).
- Too Faced Fall for It (LE, $16.00).
- ColourPop Enchanted (LE, $4.50).
- Huda Beauty Python #8 (LE, ).
- ColourPop Eyelet (PiP, $4.50).
- ColourPop Dream Maker (PiP, $4.50).
- ColourPop Airy (LE, $4.50).
- ColourPop Perch (LE, $4.50).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Cl 77891 / Titanium Dioxide, Cl 77742 / Manganese Violet, Cl 77491 / Iron Oxides, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Cl 19140 / Yellow 5 Lake, Boron Nitride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid (N294378/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Exoplanet
Exoplanet is a medium-dark, coppery-red with warm undertones and a pearly sheen.
- Opaque pigmentation
- Slightly thin and firmer in pan
- Applied evenly and blended out well enough
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Charlotte Tilbury Pillow Talk Dream Eyes (Prime) (LE, ).
- Makeup by Mario Master Metallics #9 (PiP, ).
- ColourPop Loyal (LE, $4.50).
- ColourPop Faith (LE, $4.50).
- ColourPop Tis Firm (LE, $4.50).
- UOMA Beauty Desert Rose (LE, ).
- ColourPop Ensemble (LE, $4.50).
- Charlotte Tilbury Bejewelled (Love Glow Enhance) (LE, ).
- Sydney Grace Blaze (P, $6.25).
- Pat McGrath Coral Kiss (LE, $25.00).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Caprylic/Capric Triglyceride, Talc, Cl 77491 / Iron Oxides, Calcium Aluminum Borosilicate, Cl 77891 / Titanium Dioxide, Zinc Stearate, Sodium Dehydroacetate, Cl 77492 / Iron Oxides, Phenoxyethanol, Tin Oxide, Sorbic Acid, Silica, Boron Nitride (N294366/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Foxfire
Foxfire is a darker, muted red-copper with subtle, warm undertones and a matte finish.
- Mostly opaque, buildable pigmentation
- Lightly powdery but smooth, not prone to sheering out
- Applied evenly and blended out nicely
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Persona Passionate (PiP, ).
- ColourPop Silhouette (LE, $4.50).
- Chanel Candeur et Seduction #4 (PiP, ).
- Melt Cosmetics Gemelas (PiP, ).
- Charlotte Tilbury Cosmic Pearl #3 (LE, ).
- Sydney Grace Pipers Piping (P, $5.25).
- UOMA Beauty Ashanti (LE, ).
- NARS Temptress (DC, $25.00).
- MAC Devoted to Chili (P, $20.00).
- Sydney Grace You Can (PiP, $5.25).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77742 / Manganese Violet, Mica, Cl 77491 / Iron Oxides, Talc, Caprylic/Capric Triglyceride, Boron Nitride, Zinc Stearate, Silica, Kaolin, Cl 77499 / Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid (N298310/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Holidaze
Holidaze is a deeper, slightly muted, red with warm undertones and a smooth, metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well with dry brush
- Applied evenly and blended out well enough
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Tarte Hot MoMA (LE, ).
- ColourPop Gotta Fly (LE, $4.50).
- Lethal Cosmetics Euphoria (P, $6.00).
- Sydney Grace The Chase (PiP, $6.25).
- Sydney Grace Raspberry Sorbet (DC, $6.25).
- Pat McGrath Hedonistic (PiP, $25.00).
- ColourPop Burner (DC, $4.50).
- ColourPop The Scorpio (P, $4.50).
- Ciate Phoenix (P, $24.00).
- Kaja Cognac (PiP, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Cl 77491 / Iron Oxides, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Talc, Cl 77891 / Titanium Dioxide, Zinc Stearate, Cl 77742 / Manganese Violet, Cl 77000 / Aluminum Powder, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride (N294362/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Home Planet
Home Planet is a very light, cornflower blue with strong, cool undertones and a satin finish.
- Medium coverage, prone to sheering out
- Lightly powdery, thin, slightly dry
- Best applied over primer, had fallout + sheerness otherwise
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Cl 77891 / Titanium Dioxide, Talc, Cl 77007 / Ultramarines, Cl 77742 / Manganese Violet, Zinc Stearate, Caprylic/Capric Triglyceride, Silica, Boron Nitride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid (N294380/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Ice Crater
Ice Crater is a muted, medium-dark purple with subtle, warmer undertones and a frosted finish.
- Medium, somewhat buildable pigmentation
- Slightly dry, thin consistency
- Could have applied more evenly, light fallout
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Pretty Vulgar Brilliant (PiP, ).
- Tom Ford Beauty Violet Argente #4 (Eye Color) (LE, ).
- Clionadh Nic No 1 (LE, $6.00).
- Dior Temptation (184) (P, $29.50).
- Fenty Beauty Space Owt (LE, ).
- NARS Pulp Fiction #2 (PiP, $19.00).
- Viseart Amethyst #6 (PiP, ).
- Urban Decay Magnetic (PiP, $20.00).
- Urban Decay Magnetic (P, $22.00).
- MAC Wishful Thinking (LE, $25.00).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Aluminum Borosilicate, Cl 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Cl 77499 / Iron Oxides, Zinc Stearate, Cl 77491 / Iron Oxides, Talc, Tin Oxide, Cl 77510 / Ferric Ferrocyanide, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride (N294387/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Alien Babe
Alien Babe is a blackened purple base with lighter purple and navy blue micro-sparkle that gave it a semi-frosted finish.
- Medium, somewhat buildable pigmentation
- Slightly dry, thin consistency
- Picked up decently with brush, could have applied more evenly
- Average-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Aluminum Borosilicate, Caprylic/Capric Triglyceride, Mica, Talc, Cl 77891 / Titanium Dioxide, Cl 77499 / Iron Oxides, Zinc Stearate, Silica, Cl 77491 / Iron Oxides, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Cl 77510 / Ferric Ferrocyanide, Sorbic Acid, Boron Nitride (N294365/3).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Space Pod
Space Pod has a blackened navy blue base with lighter, blue and blue-teal shimmer and sparkle that gave it a metallic finish.
- Opaque pigmentation
- Slightly firm in pan but picked up well with dry brush
- Applied evenly and blended out well enough
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- ColourPop So Pure (LE, $4.50).
- Clionadh Necromancer (P, $5.25).
- KVD Beauty Ministry (LE, ).
- Tom Ford Beauty Tempete Bleu (LE, $36.00).
- Sydney Grace Absolute Zero (LE, $6.25).
- Urban Decay Gamma Ray (DC, $20.00).
- Huda Beauty Python #1 (LE, ).
- MAC Midnight (LE, $21.00).
- Victoria Beckham Beauty Midnight (P, $36.00).
- Charlotte Tilbury Icon Disco Eyes #2 (LE, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Caprylic/Capric Triglyceride, Talc, Calcium Aluminum Borosilicate, Cl 77499 / Iron Oxides, Mica, Calcium Sodium Borosilicate, Cl 77891 / Titanium Dioxide, Zinc Stearate, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Silica, Boron Nitride (N298216/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
