If you love eye makeup, you know the struggle is all too real when it comes to finding the perfect eyeliner. Of course, this all depends on the specific eyeliner look you’re going for (be it a stiletto-sharp cat-eyes, bold wings, playful designs, ultra-fine flicks, or something else entirely). Fortunately, however, you need not spend a small fortune on eye makeup. Instead, head straight to Target and take your pick from an array of wallet-friendly finds.
When shopping for the best eyeliner at Target, you’ll also want to consider what formula works best. For example, if you live in a warm climate — or have oily lids — consider a waterproof eyeliner, which is specially formulated to withstand water, sweat, and heat. Or, if you have a big event coming up (say, a wedding), consider an eyeliner with a long-lasting formula so that you need as many touch-ups (if any at all!).
Additionally, keep in mind that the best eyeliners at Target are available across a wide range of shades, such as matte blacks, sleek metallics, pretty pastels, and more. Still feeling overwhelmed? Let us help you narrow down your options: From inky, long-lasting liquids to smooth pencils and smudge-resistant gels, we’ve rounded up all of our favorite eyeliners you can buy at Target — including a handful of Best of Beauty and Readers’ Choice Award winners.
The CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner recently snapped up a 2022 Best of Beauty Award. The editor-approved pick features a flexible, fine-point tip, making it easy (yes, really) to trace your entire lashline in one go without tugging or pulling. It’s also ideal for drawing precise lines, strokes, and wings.
As you can guess from its name, the Pixi by Petra’s Endless Silky Waterproof Pencil Eyeliner features a velvety formula — which also happens to be waterproof and hypoallergenic — that offers impressive color payoff. Shoppers can choose from 10 shimmery hues, including Very Berry, Brightening Lilac, Bronze Beam, and Pure24K (shown above), all of which add a fun pop of color around the eyes. When the tip becomes dull, simply sharpen it with a standard pencil sharpener.
Define your eyes with ease using the L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner, which offers a felt-tip applicator for drawing sharp strokes and ultra-fine lines. Its smudge-resistant formula is also available in five shades (black, brown, green, blue, and gray) and has a 30-hour wear time.