By now, we’ve all come to understand just how great of an influence beauty creators, especially ones who are white with millions of followers in their back pockets, have on our beauty buying habits. While the marker of a beauty product’s success is how quickly and how much it sells out (the scarcity of the product further fuelling the demand), for Black consumers like me, there’s already a scarcity of products made for us, by us. In June 2022, Mckinsey released its Black Representation In The Beauty Industry Report, revealing that Black Americans “show an affinity and preference for Black beauty brands and are 2.2 times as likely to conclude that products from those brands will work for them.” However, as the report adds, “only four to seven percent of beauty brands carried by speciality beauty stores, drugstores, grocery stores, and department stores are Black brands.”
