The rise in direct-to-consumer bedding brands not only translates to higher quality goods for fairer prices but also better environmental practices, from the softest sheet sets made with chemical- and cruelty-free manufacturing to partially biodegradable-fill comforters, certified-organic mattresses, fair-trade pillows, and beyond. In addition to premium eco-friendly products, many of these companies also partner with environmental-protection groups to promote social action, too — whether it’s planting a tree per purchase, exploring alternative energy options, practicing people-first employee ethics, and equal pay, or even just minimizing water consumption.
